Author: gyb2017

Seasonal Ad Strategies for Black Friday, Sallah, and Christmas in Nigeria In the Nigerian market, the “Ember” months and major religious holidays aren’t just dates on a calendar—they are high-velocity economic engines. From the frenzy of Black Friday to the communal generosity of Sallah and the festive spending of Christmas, these windows represent the highest…

Ad Budget Allocation: How to Split N200k Across Platforms for Maximum ROI You have N200,000. Seven platforms want it. Three agencies have different opinions. And your cousin says “just boost posts.” Who is right? Here is a question we answer almost daily at GrowYourBusiness.com.ng: “I have N200,000 for ads this month. Where should I put…

Why Your Instagram Ads Are Getting Likes, Not Sales (And How to Fix It) Likes feel good. But you cannot deposit likes in the bank. Here is a conversation we have at least twice a week at GrowYourBusiness.com.ng: Client: “Our Instagram ads are doing well! We got 500 likes on the last one!” Us: “How…

The Anatomy of a High-Converting Lead Generation Ad for African B2B B2C sells emotions. B2B sells logic, trust, and ROI. Most African B2B brands use B2C tactics — and that is why their lead forms stay empty. Here is a truth most B2B marketers in Nigeria refuse to accept: Your B2B customer is not scrolling…

PPC for Local Service Businesses: Plumbers, Lawyers, and Caterers in Lagos Your customer is three streets away. But your ads are showing in Yaba while they search in Ikeja. That is why you are losing. Here is a story from a Lagos plumber we worked with recently. His old way: He set his Facebook and…

How to Run Compliant Ads for Regulated Sectors in Nigeria (Finance, Health, EdTech) One wrong word. One unapproved claim. One missing disclaimer. And your ad account is gone — sometimes forever. Here is a conversation we had recently with a fintech founder in Lagos: Founder: “Facebook banned our ad account. We did not even know…

The Ultimate Guide to Retargeting Campaigns for African E-commerce Stores You already paid to bring them to your store. Do not pay again to bring new people while letting them leave empty-handed. Here is the saddest number in Nigerian e-commerce: 70% of people who add a product to their cart will leave without buying. Not…

Why Your N50,000 Ad Budget Is Burning (And How Our Agency Saves It) You are not failing at ads. You are failing at the seven hidden leaks that drain your budget before it ever reaches a real customer. Here is a painful story we hear weekly at GrowYourBusiness.com.ng: A business owner comes to us. They…

Facebook Ads vs. Google Ads: Which One Grows Your Nigerian Business Faster? One is a fishing net. The other is a fishing rod. Most SMEs use the wrong one for their fish. Here is a question we answer almost daily at GrowYourBusiness.com.ng: “Should I run Facebook Ads or Google Ads? I have N200,000 to spend…

The 2026 Digital Content Trends Every African Business Must Adopt The businesses that win next year are not waiting for January. They are building right now. Here is a truth most African business owners do not want to hear: What worked in 2024 is already tired. What is working in 2025 will be forgotten by…